Start 2026 with a marketing plan you’ll actually use
You bring a few hours of insight and we’ll turn it into a roadmap that drives leads, loyalty and growth.
Marketing doesn’t have to be overwhelming.
Most teams start the year with the best intentions. But without a clear plan, marketing can easily become reactive. Campaigns miss the mark, deadlines slip, and opportunities are missed.
And with AI making the noise even louder, it’s harder than ever to know where to focus. Your audience doesn’t need more noise in 2026. They need clarity and consistency from brands they trust.
With the right roadmap, marketing becomes simpler, more focused and actually effective.
INTRODUCING:
The 2026 Marketing Roadmap
With a streamlined process and just a few hours of your input, I’ll deliver a marketing roadmap your team can use all year to stay aligned, build customer trust and fuel long-term growth.
Make 2026 the year of more clarity and less chaos.
Spots are limited this fall. Book a call to learn more and discuss next steps.
The Final Deliverable
You’ll walk away with a polished marketing plan for 2026 that includes:
A Unifying Theme for the Year
A simple north star that ties all your marketing together — across campaigns, channels and content — so customers recognize, trust, and choose you.
Audience Snapshot
A quick pulse on what your audience cares about, helping you focus your energy on where it matters (all drawn from social listening and trend research).
Marketing Priorities with Tactical Examples
3–4 key focus areas (like brand storytelling, lead generation, or digital presence) with practical examples so you have a fast-track to execution.
Guiding Principles for the Year
Guardrails to keep your messaging and marketing consistent and on-brand, so every touchpoint builds trust.
Quarterly Timeline with Key Events
A high-level calendar mapping launches, campaigns and opportunities to ensure you never miss the moments that drive growth.
After your intro call, we’ll get moving. You’ll spend less than 4 hours with me across the discovery and workshop sessions; I’ll take care of the insights, prep and roadmap so it’s simple on your end but still tailored to your business.
How it Works
01
Discovery
Call
A 45-minute session to understand your goals, audience and marketing challenges.
02
Planning Workshop
A 2-hour, guided session to define your 2026 marketing direction. I’ll bring the audience insights; you bring the business know-how.
Available virtual or in-person.
03
Roadmap
Delivery
A concise roadmap you can share and use all year to keep your team aligned and your marketing moving.
The Business Benefit
In just a couple weeks, your scattered ideas become a clear marketing roadmap. Here’s what that means for 2026:
Clarity
Clear priorities =
more efficient campaigns.
Alignment
Leadership and teams in sync =
less wasted effort.
Momentum
Quarterly anchors =
campaigns that hit sales goals on time.
Confidence
An actionable roadmap =
faster decisions and stronger
execution.
Trusted By:
Hi there, I’m Mary.
The human behind HeyMIMS (short for ‘make it make sense’). For nearly 15 years, I’ve helped organizations turn messy marketing into clear, audience-first strategies.
From global brands to growing startups to mission-driven nonprofits, my role has always been the same: to guide teams through the noise and give them clear plans they can actually use.
The Marketing Roadmap is my favorite kind of work: fast, focused sessions that cut through chaos and leave teams with clarity they can act on right away. I’d love to help you start the year aligned and confident.
Not only has Mary provided stellar work as a strategic content consultant, she also has helped me brainstorm and implement continuous improvements to the product I manage. She brings value in so many ways.
— Michelle Dupler, Farm Journal
